Hello Funeral Community,

My name is Thea, and I’m the Founder of Cocoa Bloom Beauty. In 2019, my young son Keaton passed away as a result of an undetected brain aneurysm. The sudden loss was compounded with angst when I made the difficult decision to do his makeup myself, after sensing a lack of confidence from the funeral home to properly cosmetize his deep skin tone.

It was the most traumatic experience of my life, but I managed to tap into my makeup artist autopilot mode, and forced myself to push through the pain. I custom-blended rich shades of brown to cover the ashen, charcoal of his decedent complexion, feeling sad but proud that I could make him look like Keaton again- the vibrant teen that his siblings, friends and teachers would recognize.

The magnitude of the effect this event had on grief was pivotal in planting the seeds for the journey that led me to this path. I’m driven by a need to empower funeral homes to confidently service All shades of decedents.

As an artist, I know that the nuanced, skin tones of POC can be especially challenging to create when faced with limited options, so our goal at Cocoa Bloom is to provide a range that removes the guesswork and simplifies the process for you, the professional.

Cocoa Bloom Beauty stands at the intersection of compassion, expertise and purpose. What was born from my loss has become a commitment to ensuring that no family ever questions whether their loved one will be seen, honored and remembered as they truly were. We believe that every final viewing should bring comfort - not concern, and that true inclusivity is not an option, but a responsibility.

Through thoughtfully curated shades, and a deep respect for the sacred nature of your work, myself and my team proudly support helping you deliver dignified, natural and accurate representations for every decedent. Because in those final moments everyone deserves to be reflected with care, humanity and truth.